Our free golf lesson program is designed to completely change the way that golf instruction is deployed as a marketing tool for country clubs. Below, I have outlined the business case for free golf lessons as the gateway for newcomers to take up golf at your facility. 

Golf instructors typically work as independent contractors, providing lessons to members and guests. We believe that this system lends itself to misaligned objectives between the instructor and the facility. The instructor is trying to maximize lesson rates and build a business for themselves. Golf courses tend to consider golf instruction as a paid amenity offered to their current golfer population - not as a significant sources of new business generation. 

We believe that basic golf instruction is the ultimate gateway into the world of golf. Beginners are afforded a low-cost or no-cost opportunity to learn the fundamentals, plug into the social environment at the facility, meet the staff, and begin to feel comfortable using the club as a place of primary recreation.

At standard lesson rates, especially for families, this learning process can be extremely cost-prohibitive, especially when compared to all of the other recreational activities that exist in the local marketplace.

To be clear, free lesson programs require club ownership to deploy a longer-term mindset. Newcomers to the game do not yet know how to play golf, nor do they have a strong social network  at the facility. They spend far less money than avid golfers. 

Over time, as we have documented, the long-term returns to facilities far exceeds that of an hourly rate which would otherwise be charged for paid lessons. These returns come in the form of additional lessons, green fees, food and beverage spending, referral business, membership  sales, equipment purchases, and the like.