People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art.

These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste.

But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists).

In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.

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Topics Covered

00:00 Why packaging matters 
00:42 Behind the scenes of our cover art development 
07:33 Attributes of memorable podcast titles 
20:51 Why artwork matters more than most people realize 
24:48 Analyzing podcast cover art effectiveness 
27:02 Host photos on cover art 
33:05 Designing distinctive visual elements 
34:24 Your artwork's primary job 
38:06 Developing taste for good artwork & titles 
44:52 Investing in professional help 
46:05 Our favorite podcast titles 
50:23 Our favorite podcast cover art 
56:25 Perfect pairings of titles and cover art 
01:01:32 Final thoughts and listener requests

⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️

Resource
Hello, My Name is Awesome by Alexandra Watkins
Stand the Fck Out* by Louis Grenier
Holly Arnett
The Dipby Seth Godin
Purple Cow by Seth Godin
Meatball Sundae by Seth Godin
Crypto Confidential by Nat Eliason 

Additional Resources

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Check out the Podcast Marketing Trends 2024 Report

Subscribe to the Scrappy Podcasting Newsletter

Try Transistor.fm for free for 14 days

✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback

Podcast Packaging
You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.

While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategy

About Podcast Marketing Trends Explained
Podcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.

On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.

The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.