Angela Rivera is an Echelon Award recipient! A coveted award that highlights the best-of-the-best in Health IT Sales as proclaimed by a Health Leader. Angela tells her story and how she excelled in this dynamic industry of high expectations.

In this conversation, Angela emphasizes the importance of building relationships and being an advocate for clients. Angela highlights the value of personalization and active listening in sales, regardless of whether one is selling services or software. She also discusses the challenges of building connections in a virtual environment and offers tips for success. Angela shares her personal values of family, security, and loyalty, which have guided her career. She emphasizes the need for discipline and resilience in managing long sales cycles and planning for success and failure.