Ferrari has announced a new digital token for its top clients that will give holders the opportunity to bid on the Le Mans-winning 499P in a limited auction set to debut in 2027. The initiative uses blockchain-based tokens to open exclusive access to one of Ferrari’s most iconic race cars.

The move signals Ferrari’s entry into the crypto space and reflects a growing trend of luxury brands exploring digital assets to engage high-value customers. With only a select number of tokens available, the auction promises a competitive and high-profile event for collectors and enthusiasts.