What if ChatGPT wasn’t just a tool — but your business operating system?

In this episode, Russ Henneberry — author of Digital Marketing for Dummies and founder of theCLICK — reveals how to structure your ChatGPT account to actually grow your business.

Russ calls it Growth OS — a practical system for transforming ChatGPT-5 into an intelligent workspace that boosts creativity, productivity, and results.

We go deep on:

The fourth great platform shift after Google, Amazon, and Facebook — and why ChatGPT is bigger.

How to build utility vs. role-based GPTs (and why you need both).

Setting up projects that remember, organize, and scale your workflows.

Why “authentic connection” still beats automation — even in the age of AI.

The skeptical GPT Russ uses to poke holes in his own plans.

This isn’t theory — it’s a hands-on session where you can follow along and install the same GPTs Russ uses daily.

🧠 Key Takeaways

ChatGPT is the next mega-platform — treat it like Google in 2004.

Organize your AI into intelligent projects with sealed memory.

Use utility GPTs as tools and role-based GPTs to extend your thinking.

Collaboration with AI multiplies creativity — not replaces it.

Learn by doing: open a ChatGPT tab and follow along.

💬 Sound Bites

“ChatGPT looks easy — until you structure it right. That’s when the magic happens.”“I’ve built GPTs that think in 80/20, and one that argues with me — because AI shouldn’t always agree.”“The future of content creation is exciting — and practical.”

🕒 Chapters

00:00 Intro: From Google’s rise to AI’s next wave01:20 What is Growth OS03:00 Utility vs. Role-Based GPTs05:00 Building Intelligent Projects in ChatGPT07:45 The “Skeptical GPT”09:30 Workshop Preview: Installing Draper GPT11:00 Where to Find Russ + Summit Details

📅 Featured Session

Catch Russ’s full Growth OS Workshop at the Strike Marketing Summit🗓 Thursday, December 11 | 2 PM CST🎟 Register: StrikeMarketingSummit.com

Get full access to Strike Marketing News at strikemarketing.news/subscribe