What do exclusivity and campaigns have in common? More than you'd think - at least I found a way to connect them. Each month I cover a few highlights from the month - sometimes it is sharing something I learned via a podcast or book; other times it is a key takeaway from a client project. This month my focus is on exclusivity of platform, the meaning of campaign in marketing terminology, and a brief update on my progress towards defining my target audience.

Link to show notes and reference materials