In this candid episode, Felicia shares her recent decision to pivot her business by closing subscription sign-ups and creating a waitlist—a move that shocked even her closest advisors. She reveals the powerful "aha moment" that led her to realize she'd strayed from what made Goldmine & Coco special in the first place: exclusivity and high demand with limited supply.

Felicia unpacks her two-year journey of trying to figure out where things went wrong, and the counterintuitive wisdom that sometimes you need to "scale back in order to speed up." Through vulnerable storytelling, she explores how the pandemic's rapid growth led her to prioritize accessibility over exclusivity, and why she's now returning to her business roots.

Drawing inspiration from the Book of Nehemiah, Felicia shares why building a team is essential for navigating pivots and making tough decisions. She offers practical insights on adapting to changing customer expectations, especially in today's landscape where customers demand more face time and personal connection.

Whether you're considering a business pivot or struggling with something that's no longer working, this episode will give you permission to evolve your offerings without explaining yourself to every person with an opinion. As Felicia reminds us, "The most successful businesses aren't the ones that never change—they're the ones that change before they have to.

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