“Excuse me? My broccoli has hormones, and my pork doesn’t?”  Is your head spinning right now trying to make sense of that? Roxi Beck is the consumer engagement director for the Center for Food Integrity and the vice president at Look East Consulting. That’s not the only thing she says in this conversation that will leave you wondering, “How much do I really know about my food and the marketing claims printed on the packaging.” She’s setting the record straight and helping consumers just like you cut through the noise of all those buzz words (Natural, Hormone-Free, Plant-Based, etc.) that try to influence where we spend our money.  

Beck talks Mom-to-Mom with host, Amy Pflugshaupt on how to educate yourself so you don’t get caught up in buzz word labels, the importance of figuring out what your non-negotiables are (i.e.: sustainability, animal welfare, fare trade, buying local), and why eliminating options like animal-protein is not the answer for a more sustainable food system. She really digs into this (listen at the 24 min mark) and uses a great analogy surrounding eggs.

.

.

Links referenced in the conversation:

Want a trusted source for food-related questions? -- Best Food Facts

Take a look at the research the Center for Food Integrity is working on to build consumer trust in the food supply chain -- Click here 

Farming now best viewed of 25 U.S. business and industry sectors - See the FULL Gallup Poll now

.

.

Beck will be back very soon to join the conversation on Inside the Bullseye talking about the impacts COVID has had on the food supply chain. Be sure to follow along on social media – Facebook and Instagram – to get alerted about this conversation and more behind-the-scenes content.