In this special edition of the Darden Admissions podcast, we catch up with Raj Venkatesan. Venkatesan is a member of the Marketing faculty at Darden, and he was recently named the Co-Academic Director for the M.S. in Business Analytics program, a one-year specialized masters offered by the UVA Darden School of Business in partnership with UVA’s McIntire School of Commerce. Venkatesan’s areas of expertise are customer relationship management, marketing metrics and marketing analytics, and in this wide-ranging conversation, he reflects upon his background, what led him to Darden, what he’s researching currently and why he’s excited about his role at Co-Academic Director. He also discusses the important role communication and messaging play in analytics, and why the human element may matter even more in the data work of the future.