In this episode of the podcast, we spotlight the MS in Business Analytics (MSBA) program with a conversation with James G. “Trey” Maxham III. Maxham is the William Stamps Farish Entrepreneurial Eminent Research professor at UVA’s McIntire School of Commerce and he also serves as one of the Academic Directors for the MSBA program. In this wide-ranging conversation, Maxham reflects upon how the MSBA program has evolved since its launch in 2017, sharing insights about the inspiration for the program, how the program’s integrated design leverages faculty and expertise from both Darden and McIntire, his experience teaching in the program and more. This episode is essential listening for anyone considering the MSBA Program.