In this special edition of the Darden Admissions podcast, we share a recent installment in our ongoing ‘Office Hours’ faculty spotlight series, a conversation with Professor Luca Cian. Cian is a member of the Marketing faculty at the University of Virginia Darden School of Business, and his research area is consumer behavior, with a focus on sensory marketing, aesthetics, and human-machine interaction. In this conversation, we talk with Cian about his background, his passion for teaching, his research in artificial intelligence, “word of machine” recommendations and more.