In this episode of the podcast, we catch up with Raj Venkatesan. Raj is a member of the Marketing faculty at the Darden School of Business, and he is also one of the Academic Directors for UVA’s MS in Business Analytics program. We talk with Raj about the MSBA program, how the faculty keep the curriculum current, the program’s upcoming fifth and final module, some of his favorite MSBA capstone projects and more. We also find time to discuss his Digital Marketing elective and how he’s incorporated AI into that course. For more insights, tips, and stories about the Darden experience, be sure to check out the Discover Darden Admissions blog and follow us on Instagram @dardenmba.