Julien Smith is co-founder and CEO at Practice. He's also a bestselling author  and executive coach. 

Today’s discussion focuses on Julien’s journey from starting as an online author and creator and then turning into a multi-time startup founder, instead of vice versa. 

We discuss what it takes to make the leap from talking about something to actually doing it, how publishing has changed and why it remains the same, the evolution and trajectory of the executive coaching industry from Tony Robbins’ era until today, and how to avoid the pressures of shifting from small business clients to enterprise clients over time. 

The episode also touches on some interesting ground around the growth of executive coaching and the self-improvement industry, and how founders can now learn from each other directly in peer-to-peer networks more now than ever before. 

Hosted by Marshall Kosloff and produced by Jackson Steger