Tomorrowist

Executive Influence: Mastering Brand, Media, and Transparent Leadership


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Executives today are leading in a high-visibility environment shaped by rapid technological change, nonstop media cycles, and rising expectations for transparency. In this conversation with Jeffrey Hayzlett, Chairman and Founder of C-Suite Network, we explore how leaders can build powerful brands, communicate with credibility, and maintain executive influence in an era of constant scrutiny and uncertainty. In this episode, you’ll learn: 

 

- Why CEOs are the primary stewards of their company’s brand.  

- How personal branding can amplify influence without conflicting with company values. 

- What effective executive communication looks like in a world of AI-generated content and misinformation. 

- Why transparent, human leadership is critical during high-stakes moments, including layoffs and organizational change. 


Resources from this Week's Episode - 

 

SHRM Executive Network 

https://www.shrm.org/executive-network/about 

 

Toolkit: Managing Organizational Communication 

https://www.shrm.org/topics-tools/tools/toolkits/managing-organizational-communication  

 
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TomorrowistBy SHRM