“In crisis there is opportunity. When things seem bleak and it's discouraging because business has dried up and it's impossible to get the resources that you need to do what you think you need to do, there's always an answer. I think it's our role as a marketing person to help the organization navigate that and find creative solutions that will help brands grow.
I think if you are part of that solution and don't get caught up in some of the anxiety that is out there, you can really make a big difference in your organization. That's what I would tell people to focus on, because as bad as things might be right now, they can always get worse. But you can also, as bad as things might be, you can always find a way to make them better.”
-Jon Rice, Partner & CMO, Chief Outsiders
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