In a PR campaign, Executive Profiling builds the brand of individuals or key spokespeople from a company. It establishes brand personality, which is critical to business success and a fundamental driver of corporate reputation.

In this episode, Emily John, Account Manager at Jargon PR, and Lily Fox, Junior Account Executive at Jargon PR, will discuss how an executive profiling campaign can build the reputation of key spokespeople within a business and generate credibility, both for the individual and for their company.