Anyone remember the Eddie Bauer edition Ford SUVs? The L.L. Bean and Subaru collabs? Whatever happened to the good, old-fashioned, cross-marketing opportunity? Surely people who buy cars buy other things, right? We know they do. So, in this episode, we examine some opportunities for some interesting (even useful?) special editions that could be created by combining some of our favorite car brands with some of our favorite OTHER brands. Listen in today and let us know if you have any clever opportunities for BRAND SYNERGY!