According to the Center for Exhibition Industry Research (CEIR), exhibitor retention across all trade shows is 62%. While that’s not horrible, it does leave a lot of room for improvement. So that’s why for my first time hosting ExpoChat, the weekly industry Twitter conversation, I chose to focus on how shows can satisfy exhibitor expectations and demonstrate how much they are appreciated and valued. You can view a transcript of the complete chat, but I wanted to dive deeper into this topic that I feel is too often taken for granted. Show organizers offer all kinds of excuses why they