“I tell designers that on Halloween they should go dressed as who they pretend to be on social media.” Everyone is trying to figure out how to quantify the impact of design so they can get a real seat at the leadership table and elevate the impact of design inside of their company. But what if they are asking the wrong questions and trying to fix the wrong things? 

In this episode, Stephen Gates opens up about the challenges he sees in most companies, actionable insights he has discovered that reveal the real problems, and the solutions he has implemented as the Head Design Evangelist at InVision working to elevate the impact of design with companies of all sizes across the world. 

Recorded live in Amsterdam at OnBrand ‘19, Europe’s leading branding conference.