In this episode, we sat down with Jamie, an expert in corporate public relations with a focus on financial services, professional services, and consumer sectors. Jamie shared his insights and experiences in advising global financial services companies of all sizes in building and protecting their brands through PR.

We delved into the topic of PR and its importance for firms looking to exit, as Jamie sheds light on why a strong PR strategy is crucial during this time. He also addressed the common misconception among firms about the role of PR in boosting their credibility. We explored the right time for firms to go on the offensive with PR and how social media can be leveraged for effective communications. Jamie also highlighted the significance of protecting a brand's image in anticipation of an exit, particularly during times of crisis. Finally, we discussed the different media channels that could be most effective in building a brand and how firms can take advantage of these opportunities.

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