Moses the prince of Egypt becomes a shepherd and while tending the flock of his father-in-law, the Priest of Midian, he sees a burning bush. From this apparition of this unusual sight, Moses hears the Lord and for the first time in Scripture reveals His name. What is in a name? If it is God's name, a great deal. We learn what the Fathers drew from this and the significance of the name, I AM Who I AM.