Systematically, "I AM" the God of the Hebrews, is systematically defeating the gods of Egypt, this time Apis, Hathor, Sekhmet, Nut, Shu, Tefnut, Senehem. Pharaoh at first ignores the plague, but upon the rain, hail and fire, pharaoh agrees to let the people go, and then goes back on his word. But in this pharaoh asks Moses to "entreat the Lord to relent the hail and I will let the people go," Is Pharaoh recognizing God? Pharaoh attempts to negotiate with God as he would as an opposing king, trying to keep the upper hand. This will not go well as we will see.