In this podcast episode, Tim B. Morthorst, Director of AI and Automation at EY, joins host Shahzad Cheema to explore the evolution of generative AI beyond content creation into strategic business functions. Tim delves into its applications in decision-making, product development, and automation while addressing the challenges organizations face in scaling AI initiatives. He emphasizes the importance of understanding business problems before diving into technology and shares insights on regional differences in AI adoption and the emergence of AI-driven business models. \