With a shared history and strong cultural ties, the opportunities for collaboration between American and British businesses cannot be overstated. But what are the differences between the two countries? What will you need to know if you’re looking to set up a business in either nation?

In this final episode of the season, host and international trade specialist Richard Baigent is joined by Nick Farmer, tax specialist at Menzies LLP, and Georgie Collins, Head of Irwin Mitchell’s US Desk. They discuss the differences in business culture between the two countries, how to enter a foreign market strategically, and what help is available to do so.