Expanding to merchandise and events means taking your podcast beyond audio and offering physical items (like shirts or stickers) or live experiences (like meetups, live recordings, or livestreams). In this episode, Mr. E explains the term in beginner-friendly language and why it matters: merch and events introduce new planning and operational work, not just “extra content.” You’ll hear how to think about scope, clarity, and listener expectations so these expansions support your podcast instead of overwhelming it.

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