Building While Flying

Expanding Your Business as a Survival Tactic - Joel McCauley, CSCS, Founder & Owner of Freedom Fit Gym


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Joel McCauley is the owner and founder of Freedom Fit Gym, a fitness and training gym in Ashland, Virginia (outside of Richmond). They serve working professionals, athletes, and anyone looking to make a change in their fitness and health. Joel opened Freedom Fit Gym in 2015 in an old warehouse, and has grown it through two expansions, more services, more staff, and many happy clients. 

Joel joins the Building While Flying podcast this week with Joe Quattrone, SVP at The Sasha Group, to share his journey from frequently injured high school athlete to gym owner and certified strength & conditioning specialist, and all-around entrepreneur and hustler. 

In their conversation, Joel and Joe discuss:

  • A family history of entrepreneurship
  • Knowing when to expand
  • Influence of “warehouse fitness”
  • Survival tactics during the pandemic
  • Developing an internship program
  • …and more!

Connect with Joel:

  • Freedom Fit Gym on Instagram: https://www.instagram.com/freedomfitgym/?hl=en
  • Facebook: https://www.facebook.com/FreedomFitGymVA
  • Joel on LinkedIn: https://www.linkedin.com/in/joel-mccauley-cscs-26bb02ba/
  • Website: http://www.freedomfitgym.com/
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Building While FlyingBy The Sasha Group

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