Many people are increasingly becoming aware of what they eat and are not willing to sacrifice their good health. More and more, people are preferring a vegetarian or vegan diet. But in today’s often too-busy lifestyle, many of them are unable to prepare healthy soups at home and finding delicious instant vegan soups at the groceries had been a challenge. 

Well, until Grace came along with the perfect solution.

Grace Ventura is the Founder of Beyond Broth and she was born with a passion for wellness and a desire to help others live healthier lives. She has decades of experience as a licensed massage therapist, yoga instructor, and wellness coach. She started creating her own vegan broths after failing to find a healthy alternative in food stores.

Sarah Bird is the CEO of Beyond Broth and is fueled by her passion for doing well and doing good. She began her career with marketing roles at Frito Lay followed by Nestle and then PowerBar.  

Grace Ventura & Sarah Bird join G. Steven Cleere to talk about why Grace started creating vegan broths, the Beyond Broth formulations, and their future plans for the brand.

Here’s a glimpse of what you’ll learn: 

[03:05] How Grace got started with organic vegetable & herb broths

[07:00] Bone broth vs. Beyond Broth

[08:22] How Grace went from cooking in her kitchen to selling in stores

[11:01] The three Beyond Broth formulations

[13:28] Beyond Broth's plans for the future

[16:05] Grace's biggest challenge in growing her company

[18:38] Why Sarah joined the Beyond Broth brand

[21:13] Beyond broth's e-commerce strategies

[30:50] Who's the target audience for Beyond Broth? 

[39:16] Grace & Sarah's advice to fellow entrepreneurs

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Resources Mentioned in this episode

Beyond Broth

Expo West

Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

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Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.