Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question!

Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer.

We'll cover topics like:

1. How to expand your relationship with your best clients