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Day 28 of 90: Uncovering the Power of Expansion Signals in Signal Analytics

Join Dan Saavedra from MergeYourData on Day 28 of the YouTube Sprint as he delves into the compelling topic of expansion signals. Learn why retaining and expanding existing clients is crucial for revenue growth, illustrated with real client data and case studies. This episode is geared towards sales leaders, customer success leaders, and marketing leaders, offering insights into identifying key expansion signals across services, software, and physical products. Discover how to automate these processes and effectively use CRM tools to capitalize on new opportunities. Don't miss out on actionable strategies to elevate your client relationships and drive impressive results!

00:00 Introduction to Day 28 of YouTube Sprint

00:08 Understanding Expansion Signals

01:04 Real Client Success Story

02:48 Who Should Watch This Video

03:24 Why Focus on Expansion

03:58 Key Expansion Strategies

05:01 Identifying Expansion Signals

09:31 Expansion Signals for Service-Based Businesses

13:53 Expansion Signals for Software Products

16:11 Expansion Signals for Physical Products

21:21 Actions to Take for Expansion Opportunities

24:31 Marketing's Role in Expansion

26:19 Conclusion and Next Steps