Topics Covered In This Episode

• Mindset Shift: Mercer and Jeff delve into the crucial difference between viewing business expenses as investments rather than mere costs.
• Sales Perception: They explore how this mindset shift affects how expenses and investments are perceived during the sales process.
• Business Growth: Shifting from an expense to an investment mentality can drive successful sales and overall business growth.
• Time Management: Mercer and Jeff discuss the importance of reevaluating productivity, resource allocation, and prioritization to prioritize growth.
• Abundance Mindset: They emphasize adopting an abundance mindset in business, particularly concerning investments and sales.
• Real-World Insights: Mercer shares practical examples of how changing one's perspective can transform a business, touching on pricing strategies and personal growth investments.

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