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Experian Acquires String Automotive, Offers Data-Based Marketing Recommendations to Auto Dealers
May 2017, Experian Automotive announced it would be acquiring the 12 year-old data analytics firm based in Newton, MA. The acquisition cements a relationship that began in 2014 when Experian Automotive’s Auto Market DNA℠ demographic and behavioral information’s was integrated with String’s business intelligence platform, the Dealer Positioning System (DPS).
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By Ryan Jeffrey / AutoBurst MediaMay 2017, Experian Automotive announced it would be acquiring the 12 year-old data analytics firm based in Newton, MA. The acquisition cements a relationship that began in 2014 when Experian Automotive’s Auto Market DNA℠ demographic and behavioral information’s was integrated with String’s business intelligence platform, the Dealer Positioning System (DPS).