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Experience 2030 – Loyalty in the Digital Age
It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.
In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey.
Join us for our next Reimagine Marketing episode where we’ll address the issue of digital trust and how brands can offer the perfect blend of trust and technology.
Here are some of the resources we mentioned during the episode:
- Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.
- Discover more resources from Futurum Research: https://futurumresearch.com/
- Connect with Daniel: LinkedIn | Twitter
- Connect with Wilson: LinkedIn | Twitter
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
- Subscribe to the Reimagine Marketing podcast so you never miss a future episode.
- Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.
- If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: [email protected].
About our guests:
- Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.
- Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.
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By SAS
5
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It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver.
In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types to infuse loyalty throughout the customer journey.
Join us for our next Reimagine Marketing episode where we’ll address the issue of digital trust and how brands can offer the perfect blend of trust and technology.
Here are some of the resources we mentioned during the episode:
- Experience 2030 Resources: Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030.
- Discover more resources from Futurum Research: https://futurumresearch.com/
- Connect with Daniel: LinkedIn | Twitter
- Connect with Wilson: LinkedIn | Twitter
Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.
- Subscribe to the Reimagine Marketing podcast so you never miss a future episode.
- Visit https://www.sas.com/en_us/explore/reimagine-marketing-podcast.html to learn more about our guests, upcoming episodes and more.
- If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: [email protected].
About our guests:
- Wilson Raj is global director of customer intelligence for SAS, responsible for global marketing to establish, evolve and evangelize SAS’ analytics-powered marketing solutions. Raj has held global leadership positions in marketing at Fortune Global 500® companies including Microsoft, Novell. Medtronic, and Philips, and advised C-level executives about digital strategy while at award-winning agencies Publicis Groupe, VML/Young & Rubicam and Wunderman. Raj has been featured in major media publications such as Adweek, CMSWire, CNBC.com, Forbes, InformationWeek, MarTech Advisor, MarketingProfs, ZDNet and more.
- Daniel Newman is the Principal Analyst and founding partner of Futurum Research and the CEO of Broadsuite Media Group. Newman works with the world’s largest technology brands exploring digital transformation and how it is influencing the enterprise. From big data to IoT to cloud computing, Newman makes the connections between business, people and tech that companies need in order to benefit most from their technology projects.