"Word of mouth with a modern twist." Thatâ€™s how Luke Sherwin, co-founder and chief creative officer of the mattress startup, Caspar, describes the company's foundation for marketing.

Experience-Driven Marketing

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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Experience-Driven Marketing

Experience-Driven Marketing

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