Welcome to Booked & Profitable, the podcast for physical retailers who want to grow smarter, online and in-store.

In this kickoff episode, we tackle a mindset shift that changes everything:
Stop treating events like extras. Start treating them like growth strategy.

Many retailers host events for fun or foot traffic. But in today’s experience economy, hosting is a revenue engine, not a side hustle. This episode breaks down why your calendar should convert, not just entertain.

You’ll learn:
- Why most events fail to drive ROI (and how to fix it)
- 3 signs you're treating hosting like a hobby
- How to use events as growth levers for discovery, loyalty, and sales
- A preview of BRG’s PAER Framework: Plan → Arrive → Experience → Remember

Explore more at bookableretailgroup.com
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