“Get familiar with account-based marketing. It's still relatively new out there. Just in the market though, there's a lot of appetite for it, you can see it in the MarTech vendors out there and how they're moving towards that. Part of our colleagues and our funding company - they are all looking at models like that as well.

So, to me, that's the next frontier in a lot of ways. And that's, I think, a new discipline to get good at, how do you build the right tactics and campaigns to help move a group of people versus just an individual.”

- Brian Gates, SVP of Marketing, Rainfocus

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