Executives at the Edge

Experience-Led Transformation: How We Meet Customer Demands

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ServiceNow’s Vice President, Rohit Batra, explains how purpose-built workflows can create a common platform for better customer engagement and service management. Can organizations work together to meet common challenges and share the value chain within a connected ecosystem? 

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In this Executives at the Edge episode, host Pascal Menezes explores these topics and more with Rohit Batra of ServiceNow:

  • Why is profitable growth at the top of customers’ minds and how can CSPs help enterprises achieve it? 
  • Can service providers verticalize core offerings to better interact with enterprise customers and partners? 
  • What is a “platform organization” and how can service providers and vendors alike open to it? 
  • When does process-driven architecture step in as a system of action rather than a system of record? 
  • Why is “we” philosophy at the heart of plugging into an interconnected ecosystem and how do we get to it?
    • About Our Guest

    Rohit Batra, Vice President and Head of Product Management for Telecom, Media and Technology, ServiceNow

    Rohit is VP and Head of Product Management for Telecom, Media and Technology at ServiceNow. As part of his role, Rohit leads the TMT product strategy and roadmap pertaining to domains such as network and service experience, order management and customer experience for ServiceNow customers.


    Prior to ServiceNow, Rohit ran the solutions and product strategy teams at various organizations, including Salesforce, Amdocs, Oracle and Comverse. He has over 20 years of experience in TMT industry across Customer Experience and BSS/OSS domain running delivery, solutions, and product management functions.

    Executives at the Edge podcast is brought to you by Mplify, a global alliance of network, cloud, cybersecurity, and enterprise organizations working together to accelerate the AI-powered digital economy through standardization, automation, certification, and collaboration.

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    The post Experience-Led Transformation: How We Meet Customer Demands appeared first on Mplify.

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