Believe it or not, data has been here and there throughout human history. However, it remained an immensely untapped valuable asset until the British mathematician Clive Humby made a bold statement about it in 2006.  

Data is the new oil.  

What does it mean?

Welcome back to the Experience Research Lab. This Tuesday, I present our second segment, the 'Research Tuesday'.

In this segment, I will talk about nothing else but research, something that you may have too often heard from school to wherever you are currently working.

But, do you know what research means and why you need it?

Welcome back to the Experience Research Lab. Today is Monday, and I am here with our first segment, the 'Experience Monday'.

As you can easily guess, this segment is all about the experience. Why bother talking about it? Because we are currently living in the experience economy.

Welcome to the Experience Research Lab, a virtual lab that I manage to share my professional knowledge and expertise in experience research, data, marketing, and content management.

This podcast features six segments that I would love to call:

On Experience Monday, you can listen to episodes about brand experience, customer experience, employee experience, and what's currently on-trend user experience.

Research Tuesday focuses on market and social research, product research and UX research.

Data Wednesday talks about data, from data collection, analysis up to visualisation.

Marketing Thursday offers actionable insights into consumer behaviours, product development, service design, pricing, and everything about marketing.

You will thank God for Friday you live because, on Communicative Friday, you can broaden your knowledge and develop your writing skills.

Whether you are into copywriting, technical writing, or UX writing, you can mark your calendar or set a reminder on your phone to never miss an episode.

To add some colours to the week, Experience Research Lab also encourages you to have some fun.  On Fun Saturday, you can listen to episodes on selected literary works, music, movies, and great places to travel around.

Everything posted on this platform is also available on the website, YouTube, and social media, such as LinkedIn and Twitter. The account name is the same: Experience Research Lab.

Stay tuned and enjoy!

Di episode kali ini, Experience Research Lab membahas cara menciptakan pengalaman yang lebih baik dan berkesan dengan brand. Tak, seperti yang dikira banyak orang, brand bukanlah sesuatu yang fancy milik pebisnis saja. Semua orang punya brand. Dan, dengan melihat brand dari konteks yang lebih personal, kamu bisa lebih mudah belajar dan mengerti cara mengelola brand dengan baik.

Di episode kali ini, Experience Research Lab membahas brand experience dan cara mengelola brand untuk menciptakan experience yang lebih baik.

Di episode kali ini, Experience Research Lab membahas peran brand terhadap experience seseorang. Setidaknya ada lima hal tentang brand yang perlu kamu perhatikan untuk menciptakan experience yang lebih baik dan berkesan.