Colin Shaw is the founder of Beyond Philosophy LLC, a customer experience company that has been recognized by the Financial Times as 'one of the leading management consultancies for the last four years in a row.

Colin Shaw is an original pioneer of 'Customer Experience.' LinkedIn has recognized him as one of the 'World's Top 150 Business Influencers'. He has written seven best-selling books on Customer Experience.

Colin is also the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 5% of all podcasts by BuzzSprout.

In this episode, he shares how we can create delightful experiences for businesses that drive growth. Insights he shares include:

• The four areas we need to understand and have a handle on in order to improve the customer experience
• Why asking customers what they want or need isn't a good idea and what to do instead
• How to build relationships to further customer experience
• How to take a data-driven approach to improve the customer experience
• How to get the customer experience insights you need
• How to determine the emotions experiences evoke in customers
• How to best utilize insights and data to improve the customer experience
• and much much more ...