Experiences Per Mile

Jeffrey Hannah, Chief Comercial Officer of SBD Automotive and Co-Director of the Experiences Per Mile Advisory Council, is your host to today’s episode and he is accompanied by Anthony Landamia who is the  Product Management Executive at Xperi.

Anthony has an outstanding track record of delivering new experiences to automotive customers who deployment of leading connected vehicle technologies. With over 35 years of automotive and mobile product management experience across leading automotor suppliers such as Subaru, Mercedes Benz, and BMW, Anthony is a leading expert in matching consumers’ wants and needs with disruptive solutions which can deliver unique experiences to both drivers and passengers.

Today, Jeffrey and Anthony describe new ways that the automotive ecosystem is personalizing the experience for the digital cabin.

Key Takeaways: 

[2:08] What does Experiences Per Mile mean to Anthony? Why did Xperi join the EPM movement?

[3:18] Anthony summarizes the wide range of technology Xpery provides automakers to enable them to provide their consumers with the leading in-vehicle mobility experience.

[4:34] Xpery Inc recently became an independent public company, what does it mean for Xpery’s overall strategy and partners?

[5:21] Anthony talks about use cases and how they are enabling a personalized in-vehicle experience, especially about the benefits of in-cabin sensing.

[7:33]  What is the difference between HD Radio and DTS Autostage in terms of personalization and overall experience?

[9:10] Xperi has been mixing together several technologies and brands for a better holistic experience, how do these additions complement one another in the digital cabin? 

[10:23] Anthony talks about how the digital cabin is now extended beyond the driver experience to the passengers.

[11:40] What are some of the opportunities for the companion smartphone app in digital keys to play a role in establishing personalization even before the driver gets behind the wheel?  

[12:53] Where does the Xperi team see the role of personalization and connected experiences in the years ahead? 

[14:54] Why is it so important to collectively measure the consumers' experiences for mobility for the first time?

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

Experiences Per Mile

HARMAN Connected Automotor

Tweetables:

In Cabin Experiences are the new battlefield for customer loyalty #harman #technology #incabinexperience

The mission is to transform the in-cabin experience into a sense of refuge outside of work or home, a place to relax and escape stress. #harman #technology #incabinexperience

Consumers expect their digital life to extend to every facet of the in-vehicle experience. #harman #technology #incabinexperience

In this episode, host Karen Piurkowski welcomes Chris Jo, Head of Ecosystem Business & Global Partnerships for the HARMAN Ignite Store at HARMAN International. During the discussion, Chris provides insights on in-vehicle app stores and the opportunities that exist for Android app developers, automakers, and consumers too.

Key Takeaways:

[1:42]: Chris provides background on his career

[3:30]: Why consumers in major markets have expressed interest in navigation apps and functions that would enable a faster trip

[4:25]: Why consumers in the United States are less interested in parking discovery and payment apps than consumers in China and Europe

[5:18]: The importance of studying consumer behavior as you are building out in-vehicle platforms

[5:57]: Reasons why an OEM may opt for an embedded vehicle app store

[7:20]: High level overview of the HARMAN Ignite Store

[8:13]: Chris explains why the HARMAN Ignite Store Developers Portal is unique

[8:56]: Chris shares which types of applications are in the HARMAN Ignite Store Developers Portal

[10:12]: Why OEMs should choose the HARMAN Ignite Store

[11:17]: Why Android app developers should be interested in the HARMAN Ignite Store Developers Portal

[12:45]: What’s on the horizon for in-vehicle app stores

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN Ignite Store Developers Portal

In this episode, host Karen Piurkowski welcomes Paul Hohos, Vice President of Automotive Sales and Managing Director for Americas at TomTom. During the discussion, Paul describes how personalization is being added to vehicle navigation to improve user experience, and much more.

Key Takeaways:

[1:42]: Paul explains what Experiences Per Mile means to him

[2:30]: Why TomTom became involved in the EPM movement

[2:58]: Why TomTom is focused on creating positive in-vehicle experiences for customers

[3:34]: Consumer perception of embedded in-vehicle navigation

[6:27]: How navigation has changed recently and how TomTom has contributed to this change

[7:26]: What it will take for consumers to leave phone navigation behind

[8:40]: What can be done with vehicle navigation to reduce barriers to entry for electric vehicles (EVs)

[11:05]: Other ways TomTom is improving the in-vehicle experience for drivers

[12:09]: Opportunities to partner with other organizations to deliver more differentiated services for consumers

[13:58]: Paul’s vision for the future of vehicle navigation

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

EPM Advisory Council

Tweetable:

"Our vision of a cleaner, safer, congestion-free world drives our products and our actions on a day-to-day basis. We think the end result will be a positive experience for consumers." -Paul Hohos, TomTom #ExperiencesPerMile

As cars become more connected, embedded navigation solutions are transitioning to a hybrid model, where you're first online and then fall back on embedded when you lose connection. #ExperiencesPerMile #navigation

Historical data collected by TomTom can be shared with automakers and used to reduce range anxiety for EV owners. #EVEPM #ExperiencesPerMile #experience #EV #electricvehicles

In this episode, guest host Jeffrey Hannah, Chief Commercial Officer at SBD Automotive, welcomes Manish Mehrotra, Executive Director of Digital Business Planning & Connected Operations for Hyundai Motor North America (HMNA). Their discussion centers on the in-vehicle experience for electric vehicles (EVs) and how connectivity is driving change. 

Key Takeaways:

[1:48]: Manish describes his role at HMNA

[2:35]: Manish tells Jeff about key initiatives he is working on

[4:44]: Manish explains what Experiences Per Mile means to him

[7:15]: How the in-vehicle experience differs for EV versus traditional ICE vehicles 

[10:36]: How connectivity can help break the barrier to EV adoption

[14:05]: What should be standardized with connectivity and what should be differentiated between automakers

[16:53]: Information about the IONIQ 5, Hyundai’s new all-electric SUV

[20:25]: Manish’s vision for the future of in-vehicle experience for EVs

[24:31]: Different types of partnerships Manish expects to see in the industry moving forward

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

EPM Advisory Council

Tweetable:

“We are committed to the future of mobility with smart, clean, connected, and innovative technologies and integrated solutions designed to be sustainable from the ground up.” -Manish Mehrotra, Hyundai Motor North America 

EPM is the future and it'll judge how each OEM differentiates the experience inside and outside the car. #EVEPM #ExperiencesPerMile #experience #EV #electricvehicles

The OEMs that recognize that the customer experience and convenience is paramount will eventually differentiate themselves. #ExperiencesPerMile #experience #EV #electricvehicles

Accessible education is important for first-time EV owners to fully understand the experiences their vehicle can deliver. #ExperiencesPerMile #experience #EV #electricvehicles

In this episode, host Karen Piurkowski welcomes May Russell, Emerging Technologies Executive at Ford Motor Company. May also serves as CIO of Ford Commercial Solutions for fleet telematics and data services and is the Global Head of Vehicle Health and Security Services. Here, May explains how Ford is using connectivity to improve the in-vehicle experience for commercial customers.

Key Takeaways:

[1:45]: May explains what Experiences Per Mile means to her

[3:39]: Why Ford decided to join the EPM Advisory Council

[4:29]: Ford’s investment in improving the in-vehicle experience for its customers

[5:19]: How the in-vehicle experience differs for commercial customers versus retail customers

[6:42]: How automakers can ensure they are catering to the preferences of the driver as well as the fleet manager

[9:00]: Commercial driving use cases and how experiences differ

[10:33]: How Ford is ensuring the commercial customer isn't being forgotten

[11:37]: May predicts collaboration within the mobility space

[12:35]: May’s vision for the future of in-vehicle experiences for commercial vehicles

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

EPM Advisory Council

Tweetables:

“For us, Experiences Per Mile is the in-vehicle and away-from-vehicle experience that really enables our customer's lifestyle.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics

A vehicle does not just take you from point A to point B. Not only is it an essential service, but it also enables a lifestyle AND is a core part of millions of businesses globally. #EVEPM #ExperiencesPerMile #experience #fleet #telematics

"All customers are of equal importance, but we have to recognize their unique needs and their unique journeys that really facilitate and make their lives and businesses better.” -May Russell, Ford #EVEPM #ExperiencesPerMile #experience #fleet #telematics

In this episode, host Karen Piurkowski welcomes Marcin Biedron, OTA Product Manager at HARMAN. With more than 15 years of experience in software engineering and management, Marcin is part of the product management team behind the industry-leading HARMAN OTA solution, a convenient and secure way to update vehicle software. Marcin explains the new WP.29 regulation stemming from the United Nations Economic Commission for Europe (UNECE) and how the regulation is changing the way automakers work.

Key Takeaways:

[1:25] Marcin explains what WP.29 is

[3:06] Why the WP.29 regulation was created

[4:40] The geographies impacted by WP.29

[5:05] How the regulation is affecting automakers

[6:10] Consequences of noncompliance

[6:57] How automakers can ensure compliance

[7:37] Timing for when WP.29 goes into effect

[8:23] How WP.29 impacts drivers

[9:27] Products and services HARMAN offer to support WP.29

[10:45] How WP.29 is going to change the automotive industry in the future

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN OTA

Tweetables:

“WP.29 allows the market to introduce innovative vehicle technologies, while continuously improving global vehicle safety.” -Marcin Biedron, HARMAN. #HARMANConnectsMe #EPM #podcast #automotive #regulations

WP.29 will be applied in over 50 countries, affecting major automotive manufacturing hubs and markets such as the US, Germany, Japan, France, UK, Italy, and more. Hear more about this new regulation on the EPM podcast. #HARMANConnectsMe #EPM #podcast #automotive #manufacturing

Automakers must gain a deep understanding of the gaps between current and new regulatory requirements for risk identification and management processes. Hear more in the new episode of Experiences Per Mile. #HARMANConnectsMe #EPM #podcast #automotive #manufacturing #regulations

In this episode, host Karen Piurkowski welcomes Tim VanGoethem, Vice President of Automotive Product Management at HARMAN. Tim oversees HARMAN’s team of product management experts to determine HARMAN’s Automotive strategy and portfolio. He also anticipates market needs to define compelling, differentiated product lines, and develops innovative business models as well as the go-to-market approaches across all HARMAN Automotive Strategic Business Units. Tim gives a behind-the-scenes look at the HARMAN ExP Creator Studio and explains how it is turning the car into a third living space.

Key Takeaways:

[1:12] Tim gives an overview of the new HARMAN ExP Creator Studio

[1:49] The inspiration behind Creator Studio

[4:55] Key features of Creator Studio

[7:03] Main technologies that Creator Studio is comprised of

[9:48] What it was like developing Creator Studio

[10:37] The biggest challenge of developing Creator Studio

[12:13] A peek at the Creator Studio development process

[13:54] If Creator Studio is shifting the way automakers and consumers view time in the car

[14:21] Tim shares how these new levels of entertainment and productivity are going to impact the automotive industry in the future

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN ExP Creator Studio

HARMAN EXPLORE

Tweetables:

While developing Creator Studio, we interviewed people who create content on various social platforms to understand the pain and pleasure points so that we could craft a set of experiences that could address them. #HARMANConnectsMe #EPM #podcast #research #social #content

Our research found there was a clear need for creative stimulation in the car, addressing the key pain point of boredom. The idea of a creative studio plays perfectly into that, while adding productivity in the car. #HARMANConnectsMe #EPM #podcast #research #productivity #boredom

“The great thing about this new solution is you can use Creator Studio for both productivity and entertainment applications.” #HARMANConnectsMe #EPM #podcast #CreatorStudio #productivity #entertainment

In this episode, host Karen Piurkowski welcomes Jason Riggs, Vice President of Intelligent Audio at HARMAN. With more than 20 years of experience in tech, Jason has a proven track record of bringing cutting edge audio technology from ideation to volume production. Most recently, he led the program scoping for the new HARMAN ExP Gaming Intense Max. Jason gives a behind-the-scenes look at Gaming Intense Max solution and explains how it is turning the car into a third living space. 

Key Takeaways:

[1:56] Jason gives an overview of the new HARMAN ExP Gaming Intense Max

[2:53] The inspiration behind Gaming Intense Max

[4:07] HARMAN’s history in the gaming space

[5:04] Key features of Gaming Intense Max

[6:39] Deep dive into the hi-res displays in Gaming Intense Max

[8:04] The car audio technologies featured in Gaming Intense Max

[10:03] What it was like developing Gaming Intense Max

[12:06] The biggest challenge of developing Gaming Intense Max

[13:34] How Gaming Intense Max is shifting the way automakers and consumers view time in the car

[14:07] Jason shares how he thinks turning the car into a gamers paradise is going to impact the automotive industry in the future

[14:51] How the industry is reacting to Gaming Intense Max

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN ExP Gaming Intense Max

HARMAN EXPLORE

Tweetables:

There are 2.7 billion gamers globally, which equates to about 2 gamers for every vehicle on the road. HARMAN research found many of these gamers were frustrated that they only had access to casual mobile games in their vehicles. #HARMANConnectsMe #EPM #podcast #gaming #research

“With Gaming Intense Max, we wanted to remove the limitations of mobile gaming, and provide an immersive in-vehicle gaming experience that could surpass the best home PC or console gaming experience.” #HARMANConnectsMe #EPM #podcast #gaming

When developing Gaming Intense Max, a number of workshops with avid gamers were conducted to understand what was missing for in-car gaming today and what the ideal future gaming experience would be. #HARMANConnectsMe #EPM #podcast #gaming #research

In this episode, host Karen Piurkowski welcomes Chris Trestain, Engineering Manager at HARMAN. Chris is on the EPIC Experience Team, which is focused on

transforming the in-car user experience by leveraging technologies across the HARMAN Automotive group. Chris gives an up-close look at the new HARMAN ExP Drive-Live Concert solution and explains how it is turning the car into a third living space.

Key Takeaways:

[1:26] Chris gives an overview of the new HARMAN ExP Drive-Live Concert solution

[2:05] The inspiration behind Drive-Live Concert

[3:01] Key features of Drive-Live Concert

[3:58] Deep dive into Personal Audio Headrests

[6:03] Explanation of the Live Interactive Virtual Experience, or L.I.V.E., platform

[7:54] Why 5G connectivity will be a crucial part to providing the experience that Drive-Live Concert promises to deliver

[8:51] What it was like developing Drive-Live Concert

[10:12] The biggest challenge of developing Drive-Live Concert

[11:06] A behind-the-scenes look at the Drive-Live Concert development process

[12:18] How Drive-Live Concert is shifting the way automakers and consumers view time in and outside the car

[13:04] Chris shares how he thinks these new levels of in-vehicle customization and immersion are going to impact the automotive industry in the future

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN ExP Drive-Live Concert

HARMAN EXPLORE

Tweetables:

Prior to the COVID-19 pandemic, 52% of Americans attended one or more live music event each year. With this in mind, HARMAN set out to redefine the in-car concert experience with Drive-Live Concert. #HARMANConnectsMe #EPM #podcast #livemusic #concert

Everyone on the Drive-Live Concert development team is a live music lover. Their passion helped bring the solution to life by ensuring two-way interactions between artist and fans took live music to a new level. #HARMANConnectsMe #EPM #podcast #livemusic #concerts

The two-way interactivity enabled by the L.I.V.E. platform is shifting the way people think about interaction and what is possible. With 5G bandwidth and low latency, it creates more experience opportunities in the vehicle. #HARMANConnectsMe #EPM #podcast #concerts #5G

In this episode, host Karen Piurkowski welcomes Riley Winton, User Experience Concept Manager at HARMAN. Riley is on the EPIC Experience Team, which is focused on transforming the in-car user experience by leveraging technologies across the HARMAN Automotive group. Riley discusses the growing demand for electric vehicles and why a compromise-free electric vehicle (EV) experience is important. He also discusses why winning two recent industry awards—2021 IOT Breakthrough Award for “Connected Car Innovation of the Year,” and the Popular Science “Best of What's New” Award—are significant.

Key Takeaways:

[1:46] Riley explains why the HARMAN ExP EV Plus+ solution’s recent award wins are significant

[2:50] Reasons why electric vehicle sales are rising

[4:40] The inspiration behind the HARMAN ExP EV Plus+ solution

[7:00] How electric vehicles can be made more accessible

[9:02] Why having lighter weight vehicle sound systems is beneficial for EVs

[10:57] Consumer benefits delivered by the EV Plus+ solution

[14:42] Specific technologies that enable exceptional in-vehicle experiences for EVs

[17:02] How consumer insights drive the development of HARMAN ExP solutions

[18:55] Riley shares his predictions of how the automotive industry will change as a result of widespread EV adoption

Sponsors

Brought to you by HARMAN

Mentioned in this episode:

HARMAN ExP EV Plus+ Solution

HARMAN EXPLORE

Tweetables:

Government incentives, growing infrastructure and compromise-free technology are making it easier for consumers to cross the chasm into the EV world. #HARMANConnectsMe #EPM #podcast #electricvehicles #EV #connectedcar #infrastructure

"Having the ability to pick and choose the features of the technologies you want without being confined to vehicle trim levels is a big problem for end users these days. That's something we aim to solve by giving people control and choice." #HARMANConnectsMe #electricvehicles #EV

The HARMAN ExP EV Plus+ is a solution that gives you the same, if not better, listening performance as previous audio solutions but with 50% less system mass. #HARMANConnectsMe #EPM #podcast #electricvehicles #EV #connectedcar