The 7th era of marketing refers to a change in the marketing approach to create valuable experiences for customers at each step of their journey with a brand. Digital disruption has changed customer behavior and expectations, making it an imperative for marketing to become a strategic and delightful content-driven experience for customers. Marketers need a valuable, consistent presence to evolve in this new marketing era and can achieve this by skillfully managing how they design the content-driven experiences. Readers learn how to use marketing content to give experiential value to customers as the authors deliver keen analysis and practical suggestions.

Experiences: The 7th Era of Marketing Book Summary: SEO Book For Business: https://accessorytosuccess.com/blogs/books/experiences