COVID-19 hit and the experiential world game to a ground halt. Live became the answer.  But not just as contingency plan but more as a mainstream in-market play for exponential reach.  Albert talks to Sean McGill from 90Seconds about what’s emerging in the world of Live.

COVID-19 hit and the experiential world game to a ground halt. Live became the answer. But not just as contingency plan but more as a mainstream in-market play for exponential reach. Albert talks to Sean McGill from 90Seconds about what’s emerging in the world of Live.

Experiential is Dead (For Now): Let’s Go Live

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Experiential is Dead (For Now): Let’s Go Live

Experiential is Dead (For Now): Let’s Go Live