The days of going with your gut are long gone. Today, it’s all about the data—especially if you’re in marketing. But when it comes to live events, collecting data can be enormously challenging. How do you know how many people attended, what their experience was like, and what happened after they left? 

Terry Foster is attempting to answer those questions with his company, Limelight, which offers a platform to capture and track data from experiential campaigns and analyze the results.