Many years ago, in northern Asia, a samurai approaches a monk to discern the difference between good and evil. The monk replies by stating that he will have nothing to do with the samurai, which enrages him. The monk’s response to the samurai’s behavior is enlightening.

 

The anger shown by the samurai is considered an evil. The samurai went so far as to pull out his sword and threaten the monk’s life. His anger was the epitome of evil in that moment. When the monk pacified the samurai with another response, the samurai apologized and revealed the core of good within.

 

Experience is not the best teacher, it is the ONLY teacher. Which is exactly what the samurai learned from the monk. The three key insights you’ll learn by considering the monk and the samurai are: 

 

• Why experiential selling is emotional, not logical, and how to demonstrate it
• Why the only way to sell the unfamiliar is to sell the familiar first
• Why stories and metaphors obliterate most common objections

 

Seeding through storytelling is the way to increased sales. By selling through experience you increase your credibility and appeal to more potential buyers. Listen in to learn how you can use experiences to appeal to a larger audience.

 

In This Episode: 

[04:12] - Learn the 3 key insights for episode 88. 

[05:47] - Many years ago, in northern Asia… the beginning of a story about good and evil.

[07:39] - How have demonstrations been used to propel sales?

[09:23] - Learn how to use your origin story for experiential selling. 

[10:36] - What is the greatest of all credibility builders? 

[12:22] - Why the only way to sell something unfamiliar is to first sell something that is familiar.

[13:02] - Alex provides another example of experiential selling through fishing.

[15:49] - The Alexism is, “Experience is not the best teacher, experience is the only teacher.”

[16:25] - Hear the quick recap for the three key insights of this episode: 

• Why experiential selling is emotional, not logical, and how to demonstrate it
• Why the only way to sell the unfamiliar is to sell the familiar first
• Why stories and metaphors obliterate most common objections

[18:00] - If you’ve already given Alex a review, write down your biggest takeaway from this episode on an index card. If you haven’t, though, please use that Aha! moment as your review for the show at this link!

[20:13] - In honor of this episode, Alex gives listeners a final gift. You can get a completely free copy of his book Alexisms by going to this link! You will also get free access to his $497 VBT e-Course!

 

Links and Resources: 

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MarketingOnline.com

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Alex Mandossian on YouTube

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All Selling Aside on iTunes

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