Joel Twyman from Airtasker is this episodes special guest and he has a lot of top CRO insights. Up till now a lot of focus of experimentation has been within marketing teams to help drive acquisition by optimising the customer experience through the purchase journey. However many digital first businesses have started to use experimentation as a way of validating new product features, product ideas and circumvent issues new feature releases.
In this podcast we want to unpack this and discuss each of our own experiences and how we are helping product teams define their product roadmap.

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