On this episode: Heather Eaton, co-founder of Frankly Apparel, joins the show to discuss her braless clothing company and her journey as an entrepreneur. We dig into the process of understanding the customer through ethnographic interviews, developing an initial product line, and utilizing experiments to test market hypotheses and product viability. Heather also talks about some of her favorite classes she took during her time at Stanford Business School and how she organizes her day to stay productive.