From CRO to Decision-Making: How to Truly Unlock Value from Experimentation

In this episode of The Conversion Podcast, we explore how experimentation can go beyond simple conversion rate optimization (CRO) to become a powerful decision-making and risk management tool.

We dive into:

• Why experimentation isn’t just for optimizing pages — it’s for making big, bold business decisions

• How to frame experiments as risk management instead of just validation

• Balancing safe bets vs. high-risk experiments in your testing portfolio

• Real-world examples of using experiments to guide pricing, product, and strategic moves

If you’re a marketer, product manager, or leader looking to make smarter, bolder decisions with data, this one’s for you.