Want to stop over-relying on self-reported data? Need to discover emotional associations with a brand or product? Need to gauge price sensitivity in a realistic way? Market research experiments  may be your best option. Check this episode out for tips on practical options for conducting market research experiments.

Want to stop over-relying on self-reported data? Need to discover emotional associations with a brand or product? Need to gauge price sensitivity in a realistic way? Market research experiments may be your best option. Check this episode out for tips on practical options for conducting market research experiments.

Want to stop over-relying on self-reported data? Need to discover emotional associations with a brand or product? Need to gauge price sensitivity in a realistic way? Market research experiments &nbsp;may be your best option. Check this episode out for tips on practical options for conducting market research experiments.

Experiments for Market Researchers

Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research &amp; Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.

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Experiments for Market Researchers

Experiments for Market Researchers

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