This is episode #321, and my guest today is Doug Van Soest. Doug and his wife Andrea are successful real estate investors that operate in Southern California…and have cracked the code on “Follow Up”. Following up on old leads is very likely the most profitable activity you can do in your business, and if done right, will cost you very little incrementally…as you've already paid for the leads. Today’s show is very action oriented, as Doug explains exactly what they do to follow up, including what systems they use, frequency of follow up, and more. Doug’s system includes a combination of sending follow up postcards, emails, voice messages and text messages… it happens for months on end, and is completely automated. It’s a fantastic, information packed episode…please help me welcome Doug to the show.

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