In this episode of Marketing That Pops, hosts Olivia and Michele are joined by brand strategist Asia Dore. Asia shares her insights on helping entrepreneurs build expert brands by translating their extensive knowledge and experience into clear, effective messaging. They discuss the importance of personalized marketing strategies and the pitfalls of copying others' tactics. Asia also outlines her five-step 'strategy audacity method' for branding, which includes vision, catalyst, client, soul, and message. The conversation covers challenges in branding, the importance of strategy, effective communication with clients, and when to seek professional help with branding. Asia emphasizes the value of experimentation, authenticity, and consistent messaging. She encourages businesses to focus on their unique strengths rather than getting distracted by competitors. The episode concludes with Asia's advice for companies ready to elevate their brand and an invitation to her masterclass for further learning.