Take the quiz: https://www.5pathstogettingclients.co.uk/quiz

If you’ve been posting endlessly, overthinking the algorithm or feeling like LinkedIn just isn’t clicking for you, this will change how you see everything.

Hit play and let’s get you moving toward that first 100K.

In this episode, I dive into one of the biggest challenges experts face when they leave corporate life: turning all that deep experience into a clear, sellable offer. In a job, your expertise sits neatly inside a role. When you go solo, that structure disappears. Suddenly you’re holding a huge basket of skills with no container. My goal here is to help you build that container so people instantly “get” what you do.

I break everything down to one simple truth: people buy what they want, not what they “should” want. If your offer is built around what you think they need, you’ll always have to work harder. Instead, I show you how to anchor your offer to one specific problem your market is already motivated to solve and one outcome they actively desire.

From there, we shape your expertise into a sellable package using four parts:

The problem you solve

The outcome you deliver

The process you use

The milestones (the mini wins) along the way

Those milestones matter because they give buyers confidence. They can see how your steps translate into real progress, rather than vague promises.

I also talk about how to market and sell this offer without becoming a full-time content creator. You need flow: awareness, trust, and conversion. Social media builds awareness and trust. Systems like newsletters and webinars handle the conversion so you’re not glued to LinkedIn all day.

And finally, we tackle the emotional side – choosing a niche. It can feel limiting, almost like you’re shrinking your potential. But in reality, focusing on a small slice of the market is what creates stability, profitability, and momentum. Once you own that slice, you can take on the rest.

This episode is all about making your expertise easy to buy so you can spend more time doing what you’re brilliant at.

In this episode, I dig into the 15 practical reasons sales calls fall apart for coaches and experts. If your calls feel messy, you lose control, or you come off a call wondering what went wrong, you’ll hear exactly why it happens.

Most coaches don’t struggle because they lack skill. They struggle because the call slips out of their hands early. The prospect talks too much, the conversation drifts, the value gets lost, and by the time the price comes up, the call is already weak. If you’ve ever had a call where the person said, “Let me think about it,” this will make sense of it.

Here are the 15 issues I cover:

No agenda

Not leading the call

Talking about your work too early

Not learning enough about the person

Weak diagnosis

Slipping into coaching

Trying to prove value

Using jargon

Labelling their problem

Avoiding money talk

Saving the price for the end

Not tying the price to a real problem

Skipping objections

Taking rejection personally

Poor or missing follow-up

I show how these mistakes create confusion, weaken trust, and make the prospect drift instead of deciding. If you want calls that feel cleaner, clearer, and more controlled, this episode gives you the pressure points you need to fix.

Most coaches never get enough clients. In this podcast, I explain the four core reasons why coaches struggle to grow their business, stay stuck relying on referrals, and often end up going back into corporate.

Take the quiz: https://www.5pathstogettingclients.co.uk/quiz

Most experts on LinkedIn are doing all the things: posting, networking, running events, yet still not seeing results.

The truth is it is not about doing more. It is about doing the right things with clarity and consistency.

In this episode, we break down

The 5 Ones: one audience, one offer, one clear message, one system, and one year.

This framework has helped consultants and service providers grow from inconsistent income to multi six and even seven figures on LinkedIn.

If you are ready to simplify, focus, and finally turn LinkedIn into a reliable client engine, this is the roadmap.

Win clients on LinkedIn in 30-mins per day - Check out the Accelerator

My weekly newsletter to grow your business - Check out Signal

Ask me any question you have about winning clients - Ask me anything on LinkedIn

Are you struggling to get leads on LinkedIn? You’re not alone. Most professionals think LinkedIn is the problem—but the truth is, it’s usually a business strategy issue, not a platform issue.

In this podcast, I break down:

🔹 The REAL reasons why you’re not generating leads on LinkedIn

🔹 Why focusing on problems (not just solutions) attracts more clients

🔹 How to avoid generic, confusing LinkedIn messaging

🔹 Why content alone won’t reliably bring you clients

🔹 The 5 proven paths to winning clients on LinkedIn

🔹 How to build a systematic process that turns connections into clients

If you’ve been posting, messaging, and spending hours on LinkedIn with little to no results, this video will give you the clarity and proven strategies you need to finally make LinkedIn your #1 client acquisition channel.

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Ready to get leads and clients CONSISTENTLY?

Join the Social Selling Accelerator

https://www.linkedin.com/smart-links/AQGebA_wEbJbWg

✍️Subscribe to my newsletter: https://signalnewsletter.deanseddon.io/

💰 7 Day Client System: https://www.deanseddon.io/7-day-client-system

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🔗 Connect with my on socials:

➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: https://www.linkedin.com/in/therealdeandean

➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺: https://www.instagram.com/therealdeandean

Is AI about to wipe out whole sales roles… or is it the biggest career opportunity in decades? In this unfiltered part-two conversation with Christine Norton, GTM at Global Big 4.

We dive into how the sales game has radically shifted since we last spoke — from the death (or evolution) of the SDR, to the rise of ‘Agents as a Service,’ to why your forecast meetings might disappear overnight.

We explore how AI is creating fiercer competition, forcing sellers to think like consultants, and making deep discovery and big-picture thinking more valuable than ever.

Plus, the one skill every salesperson must master now to stay relevant in a world where buyers are more informed, more impatient, and less tolerant of fluff than ever before.

In this episode, I break down exactly what's changed with the LinkedIn algorithm in 2025, why so many of us have seen a sudden drop in views, and what you need to do to stay relevant and effective on the platform.

I’ll share:

Why impressions have plummeted—even on great content

How LinkedIn now prioritizes relevance, relationships, and real conversations

The shift away from recency and how posts now have a much longer shelf life

Why sticking to your core topics is more important than ever

How LinkedIn is cracking down on engagement pods, spammy comments, and surface-level tactics

What metrics actually matter now—like profile views, DMs, and link clicks

This update is a big shift, but it's not all bad news. In fact, I believe this is a huge opportunity—especially if you’re a coach, consultant, or B2B service provider. If you focus on building a targeted audience, sharing evergreen content, and creating real engagement, LinkedIn can still be your best client-generating platform.

If you're feeling frustrated or confused about what’s working now, this episode will help you cut through the noise and make LinkedIn work for you again.

You’ve got the skills. The offer’s solid. You’re posting like a content machine. So… why does it feel like you're shouting into the void while others—less experienced, less ethical, less you—have people lining up to work with them?

In this episode, Dean lifts the lid on the real reason your inbox isn’t flooded with inbound leads. It’s not your pricing. It’s not the algorithm. It’s not that you need another bloody lead magnet.

It’s your positioning. Your message. And—most importantly—the gap you haven’t exposed between what your audience wants… and what they’re settling for.

You’ll learn:

The 3 demand triggers that get people pre-sold before they ever speak to you

Why logic doesn’t drive action—but emotional contrast does

How to build a message that makes your audience feel their current state is intolerable

The quiet power of creating exclusivity (without faking scarcity)

And the one mindset shift that will stop you posting content for content’s sake—and start turning your visibility into demand

This isn’t another “be consistent and show value” fluff-fest. It’s a direct line to what actually creates desire and makes people chase you, not the other way round.

If you’re tired of being overlooked by people you know you could help, this one’s going to sting in the best way.

Hit play. Get uncomfortable. And then get in demand.

Are you pouring hours into social media and seeing zero real money back?

I get it, because so many people are falling for the biggest scam on LinkedIn and social media: this idea that just creating "content" is going to make you rich.

I'm going to show you exactly why 95% of content creators are struggling, and then reveal how of business owners are actually crushing it by using what I call the "demand creator" model.

Stop wasting your time chasing likes, and let me give you the proven strategy to turn even a small, targeted audience into high-paying clients.